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Focus on customers!

Increasing customer satisfaction should be, theoretically speaking, the main development path of a company, be it dedicated to consumer goods, real estate or financial services market.

Practically, experts say, as customer requirements increase, until recently marketable products become obsolete and small and flexible companies, apparently doomed to extinction but full of innovative ideas, have a chance to fight for their market place.

However, if we pay attention to the evolution of the insurance market in recent years, we see that, in many cases, the client is missing from the strategies of the profile companies. Although leaders of insurance companies are seeking solutions to reduce the claims ratio, to increase profitability, to develop the portfolio, their strategies are lacking of concerns for raising the degree of satisfaction of the final beneficiary of the insurance - the customer...

Increasingly fierce competition on the Romanian insurance market between world class groups will lead more and more to fights for leading positions in the hierarchies. Still... only players who will provide high quality services will succeed in this direction... Only those companies that will put their clients first will become winners...

Author: Mihaela CIRCU on 18.11.2010

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