Gunter GEYER, CEO, VIENNA Insurance Group
Romania is a fascinating country and has one of the fastest growing economies in the CEE-region. This fact also brings the need for modern insurance solutions for companies and of course private persons. The Vienna Insurance Group is one of the leading insurance groups in CEE and a top-player in markets like Romania.
XPRIMM: VIENNA Insurance Group is now the biggest investor on the
Romanian insurance market. Taking this into consideration, are you
still looking for other local acquisitions?
Dr. Gunter GEYER: Romania is a fascinating country and has one
of the fastest growing economies in the CEE-region. This fact also
brings the need for modern insurance solutions for companies and of
course private persons. The Vienna Insurance Group is one of the leading
insurance groups in CEE and a top-player in markets like Romania. We
have a clear strategy of partnership and are long term investors in
the CEE countries. Our strategy is dual, so we look for suitable acquisitions
and also develop a strong organic growth for our development on the
local markets. Selective acquisitions in Poland, Hungary and the Ukraine
are possible and we always aim to develop and our business in the whole
region.
XPRIMM: What is VIG's strategy regarding BCR Asigurari and BCR
Asigurari de Viata?
Dr. Gunter GEYER: With the general distribution agreement with
ERSTE Bank we can promote life-insurance much better on the Romanian
market. This agreement has a duration of 15 years and - if both partners
agree - can be extended for another 10 year-period. Our customers have
the advantage of a combined product offering and can benefit from the
close cooperation of Vienna Insurance Group and Erste Bank.
XPRIMM: Are you planning to merge all/some of the companies owned
in Romania by VIG or will you continue developing your business according
to the multi-brand-strategy applied until now?
Dr. Gunter GEYER: We see our Group as a family, in which each Group
company has its own brand as a given name and the Group brand Vienna
Insurance Group as a family name. The given name stands for proximity
to customers and local competence. The strong local brands are supported
by the financial stability and security of one of the leading insurance
groups in CEE. Within the group we act like partners, respecting each
other. Furthermore we have a know-how transfer within the group, which
allows us to tap the full potential on the markets. We also plan to
utilize the synergy potentials within Vienna Insurance Group in Romania.
We strongly trust in the market-knowledge and leadership capabilities
of the local management.
XPRIMM: ASIROM has become part of the Group earlier this year and
there has just been launched a rebranding campaign. What are the
Group's plans regarding ASIROM?
Dr. Gunter GEYER: There will not be changes in the basic structure
of the company. Within the natural and logic development of ASIROM
a new software-solution will be implemented, some areas will be reorganised
to optimize the workflow and we are planning to bring the regional
casualty-centres of ASIROM and OMNIASIG together. To sum up, we do
not intend to reorganize the companies we own in Romania, yet, in some
areas like the back-office department I believe there are some synergies
we could exploit.
XPRIMM: Which were the arguments for the acquisition of ASIROM?
Dr. Gunter GEYER: ASIROM is a very successful company and had a
significant positive development in the last years. With written premium
of approx. 170 million EUR the company achieved a plus of 7.5 percent.
We see this development continuing in the first quarter this year.
The nationwide presence with nearly 200 offices and a strong sales
force will foster this trend. In consideration of expansion activities
in CEE the Vienna Insurance Group focuses on intensive market observation
und early acquisition. We entered the Romanian market in 2001 and are
now well positioned to meet the future competition.
XPRIMM: Will the current management teams (of insurance companies
owned by VIG in Romania) remain with their respective companies in
the following year?
Dr. Gunter GEYER: At the moment no changes are planned. As I mentioned,
we trust in the local management and their responsibility for sales
and customer service. They have the best knowledge of the special needs
of a specific local market. This allows them to adapt optimally to
local market condition and ensures that customer relationships can
be built up. All the strategic decisions of the local companies are
made in close cooperation with the executive board of the Group.
XPRIMM: OMNIASIG is now one of the biggest and most well-known
companies in the market. How would you rate this development and
what expectation do you have for the future?
Dr. Gunter GEYER: OMNIASIG has shown an excellent development and
is a top-insurer in the businesses of life and non-life insurance.
In the future I expect OMNIASIG to continue this success story by developing
new distribution channels and continually optimizing every aspect of
their business. Especially in a competitive market like Romania a clear
strategy with the focus on the needs of our existing and potential
future customers is needed, to be successful. I am convinced that within
Vienna Insurance Group OMNIASIG could benefit from our knowledge transfer.
XPRIMM: Are you interested in listing another of the Romanian-owned
companies to the Bucharest Stock Exchange? Please explain your decision.
Dr. Gunter GEYER: We have no plans so far at the moment. The shares
of Vienna Insurance Group are listed in addition to its listing on
the Vienna stock exchange, on the Prague stock exchange since February
this year to reflect the international orientation of our Group.
XPRIMM: How do you see the future of the Romanian insurance market?
Dr. Gunter GEYER: Romania developed very successfully in recent
years. The membership in the European Union was a very important decision
for the future of the country and had a very positive impact. It brings
new investors to Romania, provides new jobs and growth impulses for
the whole economy, which then influences the demand in consumer goods
and services. The increased competition will bring further advantages
for the consumers. Especially the insurance market is expected to grow,
because in Romania people want to insure their cars and homes. Later
they will think about private pension plans, which offer good opportunities.
XPRIMM: What are VIG's objectives on the Romanian insurance market
until 2010?
Dr. Gunter GEYER: VIENNA Insurance Group aims to sustain its position
as one of the leading insurance groups in the insurance market and
provide insurance solutions for private persons as well as companies
meeting international standards.
Editor: Mihaela CIRCU, Alexandru CIUNCAN
| Published on 03.07.2008 |