Household insurance - out in the street
In economically uncertain times, protection of property and goods
becomes of special significance for everyone of us. If, initially,
population correctly perceived the need for household insurance,
recent contradictory messages are forcing the Romanians, cautious
and suspicious by nature, to remain in expectation until regulations
and messages become more consistent...
In the context of a still
very low level of information and of inconsistencies in the system,
at a time when people need concrete
data more than ever, this week takes place the first information
campaign on household insurance.
Run during 21st-27th of February
2011, this is the largest campaing of information and education
for the population regarding the safety
of their houses, placing special emphasis on the voluntary and
mandatory insurance component, the procedures to be followed in
case an insured events produces and how to obtaining compensations.
Campaign brochure will address the differences between mandatory
household insurance and voluntary one, the main issues that a
houseowner needs to know if he wants to insure his home, and
general safety rules need taken into account.
Thus, the brochure
will be distributed free, throughout the campaign, in all major
intersections in the capital and in the main 15 cities
in the country, in metro stations and major shopping centers.
campaign is started by the Bucharest Prefecture, PAID - the
Romanian Insurance Pool Against Disasters, APPA - Association for
Promoting Insurance and it benefits from the support of all important
insurance and brokerage companies operating in the field. Media
coverage of the campaign message is delivered by Radio EUROPA FM,
TVR Info, wall-street.ro, 9AM.ro and asigurarealocuintelor.ro.
Published on 24.02.2011
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