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Household insurance - out in the street


In economically uncertain times, protection of property and goods becomes of special significance for everyone of us. If, initially, population correctly perceived the need for household insurance, recent contradictory messages are forcing the Romanians, cautious and suspicious by nature, to remain in expectation until regulations and messages become more consistent...

In the context of a still very low level of information and of inconsistencies in the system, at a time when people need concrete data more than ever, this week takes place the first information campaign on household insurance.

Run during 21st-27th of February 2011, this is the largest campaing of information and education for the population regarding the safety of their houses, placing special emphasis on the voluntary and mandatory insurance component, the procedures to be followed in case an insured events produces and how to obtaining compensations.

Campaign brochure will address the differences between mandatory household insurance and voluntary one, the main issues that a houseowner needs to know if he wants to insure his home, and general safety rules need taken into account.

Thus, the brochure will be distributed free, throughout the campaign, in all major intersections in the capital and in the main 15 cities in the country, in metro stations and major shopping centers.

The campaign is started by the Bucharest Prefecture, PAID - the Romanian Insurance Pool Against Disasters, APPA - Association for Promoting Insurance and it benefits from the support of all important insurance and brokerage companies operating in the field. Media coverage of the campaign message is delivered by Radio EUROPA FM, TVR Info, wall-street.ro, 9AM.ro and asigurarealocuintelor.ro.


Published on 24.02.2011




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