Is it worth to scare "the average Romanian" with an SMS?
It's not a secret either that the average Romanian is skeptical regarding
insurance, or that he insures himself out of obligation (most often), or
if he is smarter (more rarely) or... more experienced. Ultra-sufficient
spirit, ultra-conservatory, but also a hyper-optimistic nature, the average
Romanian not only knows everything, but also considers anything can happen
to anyone, except him!
In this context, two highly mediated events have generated the support in
promoting the utility of voluntary insurance, due to the rapid reaction of
two insurance companies.
Thus, using the media impact of swine flu crisis, EUROINS launched "A/H1N1
Insurance" and, in late April, when all over the press was writing
about the volcanic ash cloud that was paralyzing the entire Europe, OMNIASIG
invited, through SMS, the Romanians to insure themselves against its effects.
What is truly remarkable, however, beyond the speed of reaction of the two
insurers, is that both initiatives have shown many people that whatever problem
they have, an insurer can be near them.
And because the Internet became the main source of public information, the same
message is sent by all sites branded Media XPRIMM: asigurarealocuintelor.ro,
constatulamiabil.ro, asigurareamasinilor.ro, xprimm.tv, 1asig.ro and many more.
P.S.: Some more sensitive natures have declared themselves... frightened
by the SMSs inviting them to buy an insurance product. If we have to scare
the Romanians by an SMS in order for them to buy insurance, then maybe
we should do that more often!
Published on 20.05.2010
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