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Is the Eastern potential still there?

At the end of 2013, five of the major Western insurance groups operating on the CEE, CIS and Turkish markets - VIG, GENERALI, ALLIANZ, UNIQA and GROUPAMA -, were harvesting about 30% of total written premium across the region, meaning in absolute terms, about EUR 11.5 billion. At the same time, the three most important "domestic" players in the CEE - PZU, TRIGLAV and CROATIA Osiguranje -, gathered GWP of about EUR 5.3 billion while only on the Russian market, the Top 5 companies - ROSGOSSTRAKH Lyubertsy, SOGAZ, INGOSSTRAKH, RESO-GARANTIA and SOGLASIE -, totalled written premiums of over EUR 7.5 billion. Looking at these figures, it is obvious that the "Westerners" who entered the region in the last 20 years have encountered a strong competition on the Eastern markets.

If on the business "battlefield" the Westerners came with the obvious advantage of their know-how and financial power, the big local players - most of them former state owned entities -, used especially the power of their well established brands and extended sales networks. Nevertheless, the cultural advantage also played an important part in the confrontation, while the dramatic changes in the macroeconomic conditions brought by the crisis equally challenged both sides.

Twenty years and an economic crisis later from the time when the Eastern markets were seen as the much needed new growth source, we have asked ourselves how are the main investors in the regional insurance markets evaluating their business success and perspectives.

This is why the forthcoming issue of the XPRIMM Insurance Report FY2013 will investigate the results reported by the main Western and local players over the past five years. Their opinions, as well as the main statistical data on the subject will be presented in the Report's cover story.

XPRIMM Insurance Report FY2013 will be launched at FIAR - The International Insurance-Reinsurance Forum (Brasov, Romania - 25 - 29 May, 2014).

See you in Brasov,

Daniela GHETU

Published on 08.05.2014

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