Only two insurance brands ranked in "Top 100 Best Global Brands 2017"
According to the "Top 100 Best Global Brands 2017" recently presented by Interbrand, only 12 names belong to the financial services industry, of which, only two are from the insurance sector.
The French insurer AXA is the 1st insurance brand worldwide for the 9th consecutive year. According to the "Best Global Brands", the AXA brand's ranked 42nd best global brand, up 4 spots in a year, and the 3rd best brand across all financial services, with a brand value over USD 11 billion.
ALLIANZ is the other insurer ranked in the "Top 100 Best Global Brands 2017". Thus, the German insurer brand's ranked 49nd best global brand and the 7th best brand across all financial services, with a brand value over USD 10 billion.
The aggregate value of the twelve brands across all financial services amounted to USD 121.15 billion, up by 5.8% y-o-y.
The twelve global financial services brands were ranked as follows:
Author: Vlad BOLDIJAR
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