About us  Contact  Site Map   Login   

HomeInsurance marketEventsPublicationsXPRIMM TV  
 Insurance Brokers 
 Interview of the week 



Two insurers in "Top 10 brands in Romania - 2021" in terms of customer experience

According to "The Romanian Customer Experience Excellence Report - 2021", released in mid-December by KPMG Romania here, two insurance companies - Allianz and Groupama ranked in Top 10 among the most appreciated companies in terms of customer experience.

"The most obvious change this year is the come-back of insurance companies. Not only have many insurers managed to obtain the minimum client response threshold, and thus be validated by our methodology, but several also obtained very good scores, contributing to the sector's good positioning (for instance, Allianz and Groupama entered the Romanian market top 10)".

Top 10 brands in Romania - 2021

  1. FarmaciaTei.ro
  2. 5 to go
  3. Bolt
  4. Netflix
  5. IKEA
  6. Bringo
  7. Allianz
  8. Notino / Aoro.ro
  9. Groupama
  10. Zara Home
"Having two insurers ranked in the top 10, Allianz and Groupama, explains a signal we have been picking up continuously since the start of the pandemic crisis, i.e. clients are increasingly aware of their personal risk and safety and that of their families, an aspect that has a direct impact on core values, as well as buying priorities".

At the same time, three insurance companies Allianz, Groupama and NN - are among the first five brands in Romania at the financial services chapter.

Top 5 - Financial Services

  1. Allianz
  2. Groupama
  3. ING Bank
  4. PayPal
  5. NN
"Trust in the insurance sector seems to be actually higher than pre-COVID-19, and it is consistent with a global trend. This can be attributed to auto, home, life and health insurance having seen a boost in purchasing as a result of consumer behavior changes. However, the psychological association with protection and empathy that consumers are searching for was also an important driver".

Author: Andrei Victor on 31.12.2021

Comment this article

Atention! "Comment" and "E-mail" are mandatory
If you are not logged on, your name will appear preceded by '(Anonymous)'. For authentication, click here
If you are logged on and you do not fill in your name, will be used the name that you used when you registered

< 10.000 car.

  Security code
Fill in the code from the image:

Copyright 2022 (c) 1asig.ro
powered by Media XPRIMM