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Who will win from the crisis?

Rising inflation, decreasing purchasing power and exports, exchange currencies which variate with scary dynamics, IMF representatives that are the headlines of the news we hear on TV every evening and a BINGO show whose ratings are getting higher and higher.

Background of the 90s? No way. Realities of 2010!

And, as if this was not enough, a recent study* also shows that the level of optimism in the Romanian society registers the lowest value recorded in the last 20 years, that population's worries grew and the main fear is related to price increases.

But social theory says that people feel more acutely the need for safety in times of crisis and, thus, insurance sales could be in advantage.

Could it be so? Yes, if we were not to take into account one of the realities of everyday life - the public perception.
With all its obvious utility, insurance has never been a priority in the budgets of the Romanians. Therefore, the most pressing question that insurers must answer today is "How can we make the Romanians think of the compensation from the day after tomorrow, when they have to pay the premium tomorrow?".
Companies who will answer correctly, quickly and effectively to this dilemma will be those who will share the Romanian insurance market tomorrow.

* The survey Diagnosis of the quality of life 2010, conducted by Research Institute for Quality of Life, Romanian Academy

Published on 09.09.2010

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